Why wait until the latest runway look presented to fashion buyers and journalists hit your favorite stores? Future Fashion Now is debuting this week as the world’s first shopping experience to offer consumers the chance to immediately purchase the latest designer pre-collections off the runway via a digital platform. From 17 – 19 May , consumers can log into www.futurefashionnow.com to watch the live streaming of Pre-Spring (Cruise) Collection 2013 shows of 13 designers, and at the same time pre-order and secure their favorite pieces from those collections.
FFN will feature the following designer labels: Timo Weiland (New York), Jonathan Simkhai (New York), JUMA (New York), Maria Francesca Pepe (London), Yeojin Bae (Melbourne), Esther Perbandt (Berlin), saena (Berlin), Suecomma Bonnie (Seoul), VENNA (Hong Kong) as well as Singapore labels alldressedup, Dzojchen, Mae Pang and Max Tan.
This is a great opportunity for consumers to buy something that is not even in stores yet, and for young designers to get order before the clothes are even manufacture on a large scale.
All of them will be in Singapore to showcase their collections at the Audi Fashion Festival 2012 and Blueprint 2012.
The Audi Fashion Festival (May 16-20) is opening with the Mugler A/W presentation of creative director Nicola Formichetti (he of Lady Gaga fame, who incidentally will be in Singapore performing for 3 nights at the end of the month), and will also have presentations by the much-thought after Zac posen and Roland Mouret.
Blueprint Emporium (May 19-20) will offer consumers the choice of 150 emerging brands from all over the world with exclusive seasonal sample sales, limited edition apparel and accessories, as well as lifestyle designer items from around the world. Attendance for the emporium (which doubles up in the day's event as a giant trade event) is fee.