TWG Tea will today open its first boutique and salon de the outside Singapore. The Singapore-based luxury tea company, which has already made some inroads in markets via London’s Harrods and New York’s Dean and Deluca in the last year, is opening a boutique and salon in Tokyo's ultra-hip Jiyugaoka neighbourhood. To celebrate the grand opening TWG is launching a limited edition of its Tokyo-Singapore Tea though it will only be available there. Selling tea in the already crowded Japanese tea market might seem a bit counter-intuitive, but TWG plans to offer customers its more unusual blended teas. Personally, I have a weakness for their New York Breakfast Tea and London Breakfast Tea and for the afternoon, Napoleon Tea or Number 1 is great, while for an evening treat, the Chocolate Africa (a red tea with real chocolate).
UPDATE (SEP 15) - On the back of its initiatial success, TWG Tea will soon be opening a second boutique in Japan...
